How to build a billion-dollar sports team from scratch (Golden State Valkyries’ Jess Smith)
About Jess
- President of WNBA's Golden State Valkyries, leading the franchise's launch in 2025.
- Former Head of Revenue at Angel City FC, pioneering revenue-growth and social impact models.
- Named to 2023 Sports Business Journal 40 Under 40 and Leaders in Sport Under 40.
- Achieved 90%+ season ticket renewal at Angel City FC and broke Valkyries' ticket sales records.
- Career spans MLB, NHL, MLS, NWSL, and WNBA with expertise in building new teams and brands.
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The Golden State Valkyries brand is boasting a unicorn valuation in just its second season. President Jess Smith talks with Masters of Scale host Jeff Berman about building the brand from scratch, the rise of women’s professional sports, and why so many women in the C-Suite are former athletes.
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How to build a billion-dollar sports team
Golden State Valkyries’s Jess Smith
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Golden State Valkyries’s Jess Smith
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