Can Dude Perfect become the next Disney? (with CEO Andrew Yaffe) | Masters of Scale
About Andrew
- CEO of Dude Perfect, a leading global media brand, since 2024
- Former NBA EVP, led global social, digital & original content strategy
- Launched major NBA initiatives: Basketball Africa League & NBA2K League
- Pioneered NBA's success as first sports league on YouTube, Instagram, Snap
- Oversaw NBA digital growth to 20M+ YouTube subscribers, largest among US leagues
| 34:27
What started as five friends filming trick shot videos 16 years ago has become a new media empire. @dudeperfect has more than 61 million followers on YouTube alone. CEO Andrew Yaffe talks with host Jeff Berman about how he and the dudes are leveraging the Disney playbook to build a vertically integrated business that spans content, products, events and maybe someday … their own theme park.
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