Can Dude Perfect become the next Disney? (with CEO Andrew Yaffe) | Masters of Scale

About Andrew

• CEO of Dude Perfect, a leading global media brand, since 2024
• Former NBA EVP, led global social, digital & original content strategy
• Launched major NBA initiatives: Basketball Africa League & NBA2K League
• Pioneered NBA's success as first sports league on YouTube, Instagram, Snap
• Oversaw NBA digital growth to 20M+ YouTube subscribers, largest among US leagues