Andrew Yaffe

Andrew Yaffe joined Dude Perfect as Chief Executive Officer in 2024. Prior to joining the Dude Perfect team, he served as Executive Vice President, Head of Social, Digital and Original Content at the NBA, leading the department responsible for all video, editorial, and documentary content produced and distributed by the NBA. 

Before starting his role as Head of Content with the NBA in 2021, Andrew was the NBA’s Head of Global Strategy, where he was responsible for launching new business lines for the league. His team helped launch the Basketball Africa League and the NBA2KLeague and led strategic partnerships with early-stage tech providers