Building a protein brand through backlash (David Protein CEO Peter Rahal) | Rapid Response
About Peter
- Co-founded RXBAR; sold it to Kellogg for $600M in 2017
- Built David to $130M revenue in its first year after 2024 launch
- On track for $300M revenue in David's second year, as of 2026
- Pioneered RXBAR's front-of-pack ingredient transparency in protein bars
- Scaled David into 16,000+ retail doors within two years
| 18:58
David protein bars went from start-up to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Founder and CEO Peter Rahal joins Rapid Response to talk about building a breakout brand through lawsuits, a Jeffrey Epstein association, and the kind of social media heat most companies would run from. Peter also revisits his $600 million sale of RXBar to Kellogg and what he learned about keeping your edge after a defining win.
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David Protein’s Peter Rahal
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David Protein’s Peter Rahal