Building a protein brand through backlash (David Protein CEO Peter Rahal) | Rapid Response

About Peter

• Co-founded RXBAR; sold it to Kellogg for $600M in 2017
  
• Built David to $130M revenue in its first year after 2024 launch
  
• On track for $300M revenue in David's second year, as of 2026
  
• Pioneered RXBAR's front-of-pack ingredient transparency in protein bars
  
• Scaled David into 16,000+ retail doors within two years