Peter Rahal

Peter Rahal is the founder and CEO of David Protein. Launched in September 2024, the performance nutrition company quickly became one of the fastest-growing food companies, reaching $130 million in revenue in its first year. Under his leadership, David focuses on high performance, designing tools that help increase muscle and decrease fat.

Rahal first reshaped the protein aisle as co-founder and CEO of RXBAR, which he launched in 2013 from his parents’ basement. Cutting through industry noise, he stripped RXBAR’s packaging down and printed the ingredients on the front. RXBAR became the fastest-growing brand in the category at the time and was acquired by Kellogg for $600 million in the fall of 2017.