Bracing for a possible TikTok ban, with Cassey Ho (Blogilates and POPFLEX) | Masters of Scale
About Cassey
- Founded Blogilates, a leading fitness brand with Target distribution as of 2024.
- Created POPFLEX, a DTC activewear company known for design innovation.
- Built a global audience of 17M+ social media followers across platforms.
- Pioneering fitness YouTuber since 2009, driving millions of product sales.
- Featured products in major outlets, including Shape and Women's Health magazines.
| 21:15
If the U.S. government bans TikTok, a generation of content creators and brands who have built businesses on the platform will be radically disrupted. With 17 million social followers — 3.5 million of which on TikTok — fitness and lifestyle entrepreneur Cassey Ho is in the heart of that storm. Founder of athleisure brands @blogilates and @popflexactive, she joins Rapid Response host Bob Safian to discuss the fast-changing game of social engagement and what’s required right now. Plus, she offers personal lessons on building a dedicated following and how audience feedback fuels her product roadmap.
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