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Bracing for a possible TikTok ban


If the US government bans TikTok, a generation of content creators and brands who have built businesses on the platform will be radically disrupted. With 17 million social followers — 3.5 million of which on TikTok, fitness and lifestyle entrepreneur Cassey Ho is in the heart of that storm. Founder of athleisure brands Blogilates and POPFLEX, she joins Rapid Response host Bob Safian to discuss the fast-changing game of social engagement and what’s required right now. Plus she offers personal lessons on building a dedicated following and how audience feedback fuels her product roadmap.


“While a platform can be super-impactful in accelerating a business, becoming reliant on one can make you vulnerable.”