Award-winning CMO reacts to this year's Super Bowl ads | Rapid Response
About Dara
- CMO at Autodesk; owns global marketing, digital revenue & e-commerce P&L
- First Black exec inducted into Forbes CMO Hall of Fame
- Named one of Forbes' World's Most Influential CMOs
- Past marketing leader at Peloton, Carbon, GE, Apple & Goldman Sachs
- Robinhood board member; Harvard cum laude, Stanford MBA
| 30:22
In conversation with Rapid Response host Bob Safian, Autodesk CMO Dara Treseder breaks down this year’s Super Bowl commercials — what worked, what didn’t, and what the ads reveal about where marketing is headed next. Then, Dara unpacks the business impact of Bad Bunny’s halftime show, what it signals for the NFL and Apple, and the lessons every leader can take from the biggest stage in advertising.
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