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Award-winning CMO reacts to this year's Super Bowl ads | Rapid Response

About Dara

  • CMO at Autodesk; former CMO at Peloton, Carbon, and GE Business Innovations & GE Ventures.
  • Named to Forbes CMO Hall of Fame in 2024; first Black woman inductee.
  • Board chair of the Public Health Institute and board member at Robinhood.
  • Expert in AI-powered marketing, brand strategy, and cultural leadership.
  • Pioneered ROI-driven creative and authenticity in global brand campaigns.
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Chief Marketing Officer, Autodesk
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Super Bowl ads, Bad Bunny & the business of cultural risk
Autodesk’s Dara Treseder
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Autodesk’s Dara Treseder