Award-winning CMO reacts to this year's Super Bowl ads | Rapid Response
About Dara
- CMO at Autodesk; former CMO at Peloton, Carbon, and GE Business Innovations & GE Ventures.
- Named to Forbes CMO Hall of Fame in 2024; first Black woman inductee.
- Board chair of the Public Health Institute and board member at Robinhood.
- Expert in AI-powered marketing, brand strategy, and cultural leadership.
- Pioneered ROI-driven creative and authenticity in global brand campaigns.
| 30:22
In conversation with Rapid Response host Bob Safian, Autodesk CMO Dara Treseder breaks down this year’s Super Bowl commercials — what worked, what didn’t, and what the ads reveal about where marketing is headed next. Then, Dara unpacks the business impact of Bad Bunny’s halftime show, what it signals for the NFL and Apple, and the lessons every leader can take from the biggest stage in advertising.
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