2024 Paris Summer Olympics: What to expect (CEO of the US Olympic Committee) | Rapid Response
About Sarah
- CEO of the U.S. Olympic & Paralympic Committee since 2018
- Led integration of Olympic & Paralympic brands, promoting broad inclusiveness
- Oversaw Team USA through multiple Olympics, including pandemic-era Tokyo & Beijing
- Instrumental in preparing for the LA 2028 Olympics—largest U.S. team in history
- Reshaped athlete support: mental health, social impact, and safe sport initiatives
| 24:02
With 346 events over 17 days at this summer’s Paris Olympics, how do we zero in on the most important events, storylines, and takeaways? CEO of the U.S. Olympic and Paralympic Committee, Sarah Hirshland, returns to Rapid Response to provide an insider’s guide, including a preview of Team USA’s strategy. Hirshland also talks about the latest Chinese doping scandal, how changes to the NCAA put the future of collegiate sport in jeopardy, and plans for the 2028 Olympics in Los Angeles.
Chapters
00:54 Inside the U.S. Olympic Trials
04:19 Why Sarah Hirshland is encouraging brands to sponsor more athletes
05:34 What fans of Team USA should look out for
06:33 Chinese swimmers testing positive for banned substances
08:20 How the Olympics are a microcosm of the broader geopolitical environment
10:41 Embracing individuality & unity at the same time
13:10 Previewing the 2028 Olympic games in Los Angeles
15:17 How the shifting NCAA financial model impacts Team USA
19:57 Why the U.S. Olympic Committee needs to scale
22:49 What will define success for Team USA in Paris?
