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How do you leap from your early adopters to your long-term core customers?


How do you gain your users’ trust? How do you build a team and company culture at the same time? Reid Hoffman answers questions from eight early-stage entrepreneurs all over the world. Co-hosted with Jason Feifer, editor-in-chief of Entrepreneur magazine.

“The key about speed is that it’s all relative to your competitors. It isn’t speed for its own sake – it’s speed to accomplish being the first to scale.”

— Reid Hoffman
About the guests:

Tuhin Chakraborty is the co-founder of Mimica, software that uses self-learning automation for digital work.

Laura Douglas is the co-founder and CEO of myLevels, a startup developing tech that helps consumers balance their individual sugar levels in order to help them lead healthier lifestyles.

Dominic Eggert is the co-founder of Better by Less, a company working to help consumers lessen their ecological footprint and get rid of single-use plastics in their bathrooms.

Emil Fristed is the CEO of Nuvoik, a company working to diagnose Alzheimer’s by analyzing speech patterns.

Sasha Haco is the co-founder and CEO of Unitary, a startup using AI to develop contextual video understanding.

Long Hoang is the co-founder of Firevisor Systems, an AI-powered software platform that analyzes manufacturing data to reduce the cost of product failures.

Max Mundt is the co-founder and CTO of MiProbes, a startup working on ways to detect pathogens in food and beverages in real time.

Natarajan (Raj) Srinivasan is the co-founder of Reit EV, a Singapore-based startup working on the adoption of electric vehicles in Asia.

About the hosts:

Jason Feifer is the editor in chief of Entrepreneur magazine and host the podcasts “Problem Solvers,” “Pessimists Archive,” and “Hush Money.” He’s also the co-author of Mr. Nice Guy.


Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Transcript of Masters of Scale: How do you leap from your early adopters to your long-term core customers?
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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