Building a company to scale requires a delicate balance of macro and micro – and knowing where to focus. Josh Silverman has perfected the skill over decades of experience at multiple companies and three CEO roles, at Evite, Skype, and most recently, Etsy. Josh has learned that success isn’t just about zooming in on the details OR taking the long view but about knowing exactly WHEN to switch between these perspectives. Cameo appearances: Scott Suko (Domino expert); Nik Money (professor at Miami University).