Saeju Jeong
CEO
Saeju Jeong is the CEO and co-founder of Noom, the app that matches its millions of users with coaches to help achieve their fitness, weight and wellbeing goals. Saeju was born and raised in South Korea, where he founded a successful music business focused on heavy metal. He then moved to New York where he co-founded WorkSmart Labs with Artem Petakov. In 2011, WorkSmart Labs became Noom. Noom’s huge success has resulted in $400m in revenue and a $4 billion valuation.
Saeju Jeong is the CEO and co-founder of Noom, the app that matches its millions of users with coaches to help achieve their fitness, weight and wellbeing goals. Saeju was born and raised in South Korea, where he founded a successful music business focused on heavy metal. He then moved to New York where he co-founded WorkSmart Labs with Artem Petakov. In 2011, WorkSmart Labs became Noom. Noom’s huge success has resulted in $400m in revenue and a $4 billion valuation.
“As a founder, you can decide what the company’s mission is. And if that mission truly resonates well with your values and you follow that, you have a high chance of hanging in there when things are difficult. But you have to be truthfully honest to yourself.”