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Saeju Jeong

Saeju Jeong is the CEO and co-founder of Noom, the app that matches its millions of users with coaches to help achieve their fitness, weight and wellbeing goals. Saeju was born and raised in South Korea, where he founded a successful music business focused on heavy metal. He then moved to New York where he co-founded WorkSmart Labs with Artem Petakov. In 2011, WorkSmart Labs became Noom. Noom’s huge success has resulted in $400m in revenue and a $4 billion valuation.

“As a founder, you can decide what the company’s mission is. And if that mission truly resonates well with your values and you follow that, you have a high chance of hanging in there when things are difficult. But you have to be truthfully honest to yourself.”

— Saeju Jeong
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Featured in these episodes:
Saeju Jeong, guest
September 27, 2022

For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.