Natalie Massenet
Natalie Massenet is an entrepreneur who founded the luxury e-commerce site Net-a-Porter, which pioneered online shopping for high fashion. Now, she’s at the helm of the new fund Imaginary Ventures, with $1 billion under management. Previously, Natalie was a fashion journalist.
“If you see 3 things that point in 1 direction, you have a trend. It’s up to you to name it.”
— Natalie Massenet
Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.
Branding is at the heart of any organization’s identity, product, and mission. That’s why brand relevance isn’t a nice-to-have — it’s a need to have. This special episode shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more.