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Podcast: Episode 102: Must Listen

Don’t predict the future. Create it.


Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.


“Entrepreneurs can see five minutes into the future. But to deliver that future at scale, you’ll need to push through multiple layers of resistance to change.”