Can’t find the star employees you need? Then make them. That’s what Marissa Mayer did when she founded the Associate Product Manager program at Google — one of the company’s crown jewels. She mentored a team of young, hungry, talented employees in the ways of Google, and they helped drive its success. She followed that same mindset when she became Yahoo CEO, a role she reflects on in the show.
Bumble founder Whitney Wolfe Herd knows: The smallest feature can make or break your product. The challenge is recognizing the impact of that feature – and making sure it’s actually positive. This is what Wolfe Herd tapped into when she founded a dating app that required a whole new way of communication. She has become a master of understanding what her users want, and then making the small changes to Bumble that help them achieve their goals. While small changes typically lead to incremental improvements, every so often the impact is exponential. With cameo appearances by Steve Spohn (AbleGamer), and Marissa Mayer (Google, Yahoo).
For entrepreneurs and business leaders, the path to success is littered with traps. In this special episode of Masters of Scale, we go into the trenches with leaders from Google, Uber, LinkedIn, and more for inside stories on how to identify, decode, and surmount unexpected pitfalls — from organizational jams to overcommunication, from bloated meetings to bungled succession planning. Learn how to get out of, and avoid, these traps, for yourself and the entire organization.