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Small changes with big impact

whitney_wolfeherd

Bumble founder Whitney Wolfe Herd knows: The smallest feature can make or break your product. The challenge is recognizing the impact of that feature – and making sure it’s actually positive. This is what Wolfe Herd tapped into when she founded a dating app that required a whole new way of communication. She has become a master of understanding what her users want, and then making the small changes to Bumble that help them achieve their goals. While small changes typically lead to incremental improvements, every so often the impact is exponential. With cameo appearances by Steve Spohn (AbleGamer), and Marissa Mayer (Google, Yahoo).

“We weren’t trying to re-invent the wheel – we were just trying to reverse it.”

— Whitney Wolfe Herd
About the guest:
whitney_wolfeherd

Whitney Wolfe Herd is the founder and CEO of Bumble, and the co-founder of Tinder. She led a seed investment round in the startup Chappy.

About the host:
reid_hoffman

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Marissa Mayer is co-founder of Sunshine (formerly Lumi Labs), and was president and CEO at Yahoo! until the company’s sale to Verizon. She started…

Steve Spohn is the COO of the nonprofit AbleGamers, which works to improve accessibility in video games

The smallest feature can make or break your product. The challenge is recognizing the impact of that feature – and making sure it’s positive.

Transcript of Masters of Scale: Small changes with big impact
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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