You need a great story to build a great company. No one embodies this principle more fully than Scott Harrison, founder of Charity: Water. A master storyteller, Scott built his nonprofit on 3 radical principles: (1) 100% of donations would go to water projects (2) Progress reports would be transparent, sharing victories and defeats (3) The brand’s storytelling would lead with hope instead of guilt, inspiring joyful participation without sacrificing honesty.