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John Foley

John Foley is the co-founder and former CEO of Peloton. Previously, he was president of eCommerce for Barnes & Noble, president and CEO of Evite, and director of operations for Citysearch.

“Proving the naysayers wrong has been in our DNA since the first time I pitched the business.”

— John Foley
Featured in these episodes:
John Foley, guest
August 25, 2020

Casual fans come and go. But converts stick with you – and spread the word. The trick is knowing how — and WHEN — to convert skeptics into superfans. No one knows this better than Peloton Co-founder and CEO John Foley, who has one of the most epic “No-to-Yes” stories in startup history. When he founded the company in 2012, skeptics abound — especially among investors. But John pushed forward, convincing co-founders, angel investors, and then riders, one at a time. As he converted those skeptical customers — in their flagship fitness studio, in their stores, and on their at-home bikes — the feedback loops kicked in. After pedaling in place for years, Peloton rocketed up the hill to its 2019 IPO. Cameo appearances: Melanie Curtis (professional skydiver).

John Foley, guest
November 4, 2021

Skepticism and doubt are no strangers to John Foley, the founder and former CEO of Peloton. In 2020, the company was supercharged by pandemic demand. However, in 2021, the company faced a slew of new headwinds, from product-safety issues to investor skepticism. But he doesn’t see skepticism as a sign of weakness. He expects it, and learns from it.