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Gustav Soderstrom

Gustav Söderström is the chief research and development officer of Spotify and oversees product, design, data, and engineering teams. He is a startup seed investor and has served on the board of Tictail since 2013.

Featured in these episodes:
Gustav Soderstrom, cameo
September 19, 2018

Normally, trust = consistency + time. But when you’re scaling fast, you must find shortcuts with your partners and your users. When Daniel Ek founded Spotify, he did what few disruptors had ever done before: He worked WITH the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users too.