Skip to Content

How to build trust fast


Normally, trust = consistency + time. But when you’re scaling fast, you must find shortcuts with your partners and your users. When Daniel Ek founded Spotify, he did what few disruptord had ever done before: He worked WITH the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users too.

“At the end of the day, it’s about trust. If you say what you’re going to do, and then keep on doing that — you’ll do pretty well. ”

— Daniel Ek
About the guest:

Daniel Ek is the co-founder and CEO of Spotify. Today, Spotify has more than 140 million active users and has raised over $2.5 billion in venture funding.

About the host:

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Miles is a BASE jump stunt coordinator who has performed more than 10,000 skydives and over 6,000 BASE jumps.

Gustav Söderström is the chief research and development officer of Spotify and oversees product, design, data, and engineering teams. He is a startup seed…

To quickly build the foundations of a long-term relationship, you have to find shortcuts to trust.

Transcript of Masters of Scale: How to build trust fast
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
Sign up for our weekly newsletter