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Ellie Thiele

Ellie Thiele is SVP of product at Apple. She was one of the first interns at AirBnb and saw it through some of its pivotal early changes.

Featured in these episodes:
Ellie Thiele, cameo
May 3, 2017

If you want your company to truly scale, you first have to do things that don’t scale. Handcraft the core experience. Serve your customers one by one, until you know exactly what they want. That’s what Brian Chesky did in the early days as co-founder and CEO of Airbnb. He shares their route to crafting what he calls an “11-star experience.”