Skip to Content
Podcast: Episode 1: Must Listen

Do things that don’t scale


If you want your company to truly scale, you first have to do things that don’t scale. Handcraft the core experience. Serve your customers one by one, until you know exactly what they want. That’s what Brian Chesky did in the early days as co-founder and CEO of Airbnb. He shares their route to crafting what he calls an “11-star experience.”


“In order to scale, you have to do things that don’t scale.”