Don Papson
Don Papson is the executive director and president of the M.S. Hershey Foundation.
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Unconventional ideas can fuel scale dreams — but they also attract naysayers. When Katia Beauchamp, co-founder and CEO of Birchbox, introduced her idea of subscription beauty boxes, she knew this novel business model went against beauty-industry norms — and was hard for some tech-focused investors to connect with. To woo investors, suppliers and customers, Katia learned to describe her industry-flipping idea in conventional terms, connecting on common ground.