Alex Lieberman
Alex Lieberman is the CEO of Morning Brew. Alex and his co-founder, Austin Rief, started an email newsletter about the business world while undergraduates at the University of Michigan. Just a few years later, they have an audience of nearly 3 million people, and in the midst of the pandemic sold a majority interest to Business Insider for a reported $75 million.
“As an entrepreneur, there’s always more to achieve, there’s always the next place to get to.”
— Alex Lieberman
Ad revenue for Morning Brew’s newsletter dried up when the pandemic hit, but its audience remained devoted. Morning Brew CEO Alex Lieberman, who started the business with co-founder Austin Rief as undergraduates at the University of Michigan, leaned into the brand’s distinctive personality, fueling a sharp rebound. Next step? Selling a majority interest to Business Insider for a reported $75 million. An authentic voice, he says, is a shortcut to business success.
Shift your mindset. Tighten your focus. Map your future. In this special episode, Reid Hoffman presents a five-step playbook for post-crisis success. Moving from chaos to calm requires a revised agenda, whether the pandemic crushed your business or boosted it. Peace-time strategies need to be just as sharp as wartime strategies.