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Podcast: Episode 18: Must Listen

How to build your company to last


Forget being a unicorn. Learn to be a phoenix. Your company can last 100+ years — but you’ll need the resilience to rise and fall, and rise again. Fiat’s chair John Elkann shares the principles that helped the “horseless carriage” company founded by his great-grandfather survive the ups and downs of a century of business. One key: Resilience. Another: Deciding which company traditions to keep, and which to leave in the past.


“You can scale a business that lasts a century or more, but you have to learn to rise and fall and rise again. Forget being a unicorn. Learn to be a phoenix.”