How to do good and do good business
How to do good and do good business
You can scale social impact as you scale your business. But you’ll have to get creative. In fact, you’ll need to be as innovative about doing good as you are about your business itself. Starbucks Chair and former CEO Howard Schultz has proven this at a massive scale — from offering free college tuition to employees in the U.S., to providing healthcare for employees’ parents in China.
You can scale social impact as you scale your business. But you’ll have to get creative. In fact, you’ll need to be as innovative about doing good as you are about your business itself. Starbucks Chair and former CEO Howard Schultz has proven this at a massive scale — from offering free college tuition to employees in the U.S., to providing healthcare for employees’ parents in China.
“Starbucks is values-driven, and as a result of those values, we have become very profitable.”
— Howard Schultz
Howard Schultz joined Starbucks in 1982, when the brand consisted of a single store selling coffee beans in Seattle. A few years later, he became the CEO; Starbucks now has tens of thousands locations across the country, and countless more internationally. Howard offered health-care coverage to Starbucks employees from day one; he also pioneered a partnership with Arizona State University to offer free tuition to his employees.
Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.
Leila Janah was the founder and CEO of Samasource and LXMI, two socially conscious companies that provide work — not aid — to those…
You can scale positive social impact along with your business. But only if you’re as creative and cash-conscious about doing good as you are about your business itself.