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How BuzzFeed bounced back

jonah_peretti

When the pandemic clipped tens of millions from BuzzFeed’s revenue, co-founder and CEO Jonah Peretti cut back on costs – but kept the growth flywheel spinning. By the end of 2020 his team had engineered a rebound, finishing the year with record profitability. With the acquisitions of HuffPost and Complex Networks, Peretti’s ambitions are just beginning.

“The challenge is that the past is not a great guide of what things are going to be like in the future.”

— Jonah Peretti
About the guest:
jonah_peretti

Jonah Peretti, founder and CEO of BuzzFeed. The pandemic forced dramatic adjustments to BuzzFeed’s business and its content. Yet by the end of 2020 Jonah and his team had engineered a rebound, finishing with record profitability.

About the host:
bob_safian

Bob Safian is the host of Masters of Scale: Rapid Response, and the editor-at-large for Masters of Scale. He’s the founder of The Flux Group, a media, insights, and strategic advisory firm. He was previously editor-in-chief of Fast Company, where he won the National Magazine Award for Magazine of the Year in 2014.

Transcript of Masters of Scale: How BuzzFeed bounced back
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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