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Podcast: Episode 71: Must Listen

How to find hidden value others miss


Forget looking for a needle in a haystack – instead, build a new type of metal detector, to find undervalued assets that others don’t see. That’s exactly what Franklin Leonard did when he started The Black List, an annual survey of screenplays everyone loved (but no one was making). Devise ways to find things no one else has found – or didn’t think to look for – and it could be the difference that drives you to scale. Cameo: Software engineer Tatiana Mac.


“In a crowded field, your competitive edge is in finding undervalued assets that others overlook. Build a metal detector – for a different kind of metal.”