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| July 23, 2026

How to unlock your potential

Jim Collins is the author of some of the most important business books of all time, like Good to Great and Built to Last. For his latest project, instead of profiling iconic companies, he zoomed in on extraordinary individuals we can learn from. He joined host Jeff Berman to reveal how icons like Grace Hopper and John Glenn illustrate lessons on how to navigate the cliffs and fog of life.

How to unlock your potential — with Author Jim Collins and WaitWhat’s Jeff Berman
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About Jim

  • Author of Good to Great and Built to Last; introduced Level 5 leadership, BHAGs
  • Books sold 11M+ copies worldwide, reshaping business and social sector leadership
  • Named one of Forbes' 100 Greatest Living Business Minds in 2017
  • Held the Leadership Chair at West Point; advised leaders across sectors
  • Won Stanford's Distinguished Teaching Award