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danny_meyer

To revolutionize an industry, you have to cast off received wisdom. Shake Shack’s Danny Meyer knows this well. When he opened his first restaurant, received wisdom told him food was the star attraction. But Danny knew to focus on how customers FEEL. And it’s this feeling – Danny calls it “enlightened hospitality” — that he’s scaled. As he tells the dramatic scale story of Shake Shack, Danny shows how he cast off received wisdom and wrote his own rules.

“Culture is driven by language, and a company CEO is the shaman of the culture.”

— Danny Meyer
About the guest:
danny_meyer

Danny Meyer is the founder and Executive Chairman of the Union Square Hospitality Group and Shake Shack.

About the host:
reid_hoffman

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Rick Barry is a former professional basketball player who was named one of the 50 Greatest Players in history by the NBA in 1996.…

You must cast off received wisdom in order to revolutionize an industry.

Transcript of Masters of Scale: When to ignore conventional wisdom
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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