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Episode 29: Masters of Scale

When to ignore conventional wisdom

To revolutionize an industry, you have to cast off received wisdom. Shake Shack’s Danny Meyer knows this well. When he opened his first restaurant, received wisdom told him food was the star attraction. But Danny knew to focus on how customers FEEL. And it’s this feeling – Danny calls it “enlightened hospitality” — that he’s scaled. As he tells the dramatic scale story of Shake Shack, Danny shows how he cast off received wisdom and wrote his own rules.

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