When to ignore conventional wisdom
When to ignore conventional wisdom
To revolutionize an industry, you have to cast off received wisdom. Shake Shack’s Danny Meyer knows this well. When he opened his first restaurant, received wisdom told him food was the star attraction. But Danny knew to focus on how customers FEEL. And it’s this feeling – Danny calls it “enlightened hospitality” — that he’s scaled. As he tells the dramatic scale story of Shake Shack, Danny shows how he cast off received wisdom and wrote his own rules.
To revolutionize an industry, you have to cast off received wisdom. Shake Shack’s Danny Meyer knows this well. When he opened his first restaurant, received wisdom told him food was the star attraction. But Danny knew to focus on how customers FEEL. And it’s this feeling – Danny calls it “enlightened hospitality” — that he’s scaled. As he tells the dramatic scale story of Shake Shack, Danny shows how he cast off received wisdom and wrote his own rules.
“Culture is driven by language, and a company CEO is the shaman of the culture.”
— Danny Meyer
Danny Meyer is the founder and Executive Chairman of the Union Square Hospitality Group and Shake Shack.
Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.
Rick Barry is a former professional basketball player who was named one of the 50 Greatest Players in history by the NBA in 1996.…
You must cast off received wisdom in order to revolutionize an industry.