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You can marshal the power of millennials to grow your company, but you have to redefine your concept of loyalty. To keep millennials as users (and employees), you’ll need to keep evolving — and help them evolve. No one understands this better than Brit + Co founder Brit Morin. As a maker and media creator, Brit is constantly co-evolving with her (mostly millennial) audience—and team. It’s a secret to scale with the generation adapted to a world of constant change.

“The best piece of advice I would give: Be incredibly authentic.”

— Brit Morin
About the guest:

Brit Morin is founder & CEO of Brit + Co, a digital media and lifestyle brand that reaches 175 million/month and aims to inspire and education women on how to do almost anything.

About the host:

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Psychotherapist Esther Perel is the bestselling author of “The State of Affairs” and “Mating in Captivity.” Her celebrated TED talks have garnered more than…

You can marshal the power of millennials to grow your company, but you have to evolve with them — and help them evolve. In short: You have to redefine your concept of loyalty.

Transcript of Masters of Scale: The millennial episode
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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