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Colleen DeCourcy knows that meshing an economic goal with an emotional message has never demanded more creativity.

“Now is not the time to have no opinions.”

— Colleen DeCourcy
About the guest:

Colleen DeCourcy is president of Wieden+Kennedy, the renowned creative ad agency for Nike, McDonald’s, Delta, and many more.

About the host:

Bob Safian is the host of Masters of Scale: Rapid Response, and the editor-at-large for Masters of Scale. He’s the founder of The Flux Group, a media, insights, and strategic advisory firm. He was previously editor-in-chief of Fast Company, where he won the National Magazine Award for Magazine of the Year in 2014.

Transcript of Masters of Scale: Why brands must take a stand
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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