Why brands must take a stand
Colleen DeCourcy knows that meshing an economic goal with an emotional message has never demanded more creativity.
Colleen DeCourcy knows that meshing an economic goal with an emotional message has never demanded more creativity.
“Now is not the time to have no opinions.”
— Colleen DeCourcy
About the guest:
Colleen DeCourcy is president of Wieden+Kennedy, the renowned creative ad agency for Nike, McDonald’s, Delta, and many more.
About the host:
Bob Safian is the host of Masters of Scale: Rapid Response, and the editor-at-large for Masters of Scale. He’s the founder of The Flux Group, a media, insights, and strategic advisory firm. He was previously editor-in-chief of Fast Company, where he won the National Magazine Award for Magazine of the Year in 2014.
Transcript of Masters of Scale: Why brands must take a stand