Your Rich BFF: Stop making these financial mistakes
About Vivian
- Founder & CEO of Your Rich BFF, a leading personal finance media platform.
- Listed on Forbes 30 Under 30 and Forbes Top Creators since 2021.
- Author of the bestselling book 'Rich AF' and follow-up 'Well Endowed'.
- Millions of followers across social platforms for accessible financial education.
- Nominated for a Webby Award for excellence in digital content.
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Why does uncertainty make us less rational with money? And who should we trust for financial advice online? Vivian Tu, financial educator and CEO of @YourRichBFF, joins Rapid Response to break down today’s personal finance risks and opportunities, from “lifestyle inflation” and the most common money mistakes smart people make to how Gen Z is navigating 2026 volatility and a shifting job market. Tu also previews her new book Well-Endowed, weighs in on tech stock valuations and prediction markets, and shares the surprising lessons she’s taken from Rihanna.
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