Why Simon Sinek (still) wants you to find your why | Masters of Scale
About Simon
- Authored global bestseller 'Start with WHY' and multiple NYT bestsellers.
- Delivered TED Talk on 'why' with over 68 million views (as of 2024).
- Founder of The Optimism Company, focused on leadership development.
- Created widely-viewed video on millennials in the workplace (hundreds of millions of views).
- Launched Optimism Press in partnership with Penguin Random House.
| 36:38
Author @SimonSinek joins host @reidhoffman for a lively chat about how to identify good leaders, scale ideas, and leverage the “ultimate hack” for success. They also discuss why missionaries beat mercenaries in Silicon Valley and whether AI can ever really be your friend.
Synthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with full consent and permission.
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