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What's behind the soaring costs of eggs? (Vital Farms CEO Russell Diez-Canseco) | Rapid Response

About Russell

  • President & CEO of Vital Farms, leading US pasture-raised egg brand (since 2017).
  • Led Vital Farms through its successful IPO and B Corp certification in 2020.
  • Built partnerships with over 425 small family farms by 2025.
  • Defended and won dismissal of PETA's lawsuit in 2023, preserving brand credibility.
  • Previously held roles at McKinsey, H-E-B Grocery, and the Central Intelligence Agency.