What's behind the soaring costs of eggs? (Vital Farms CEO Russell Diez-Canseco) | Rapid Response
About Russell
- President & CEO of Vital Farms, leading US pasture-raised egg brand (since 2017).
- Led Vital Farms through its successful IPO and B Corp certification in 2020.
- Built partnerships with over 425 small family farms by 2025.
- Defended and won dismissal of PETA's lawsuit in 2023, preserving brand credibility.
- Previously held roles at McKinsey, H-E-B Grocery, and the Central Intelligence Agency.