What's behind the soaring cost of eggs? (Vital Farms CEO Russell Diez-Canseco) | Rapid Response

About Russell

• President & CEO of Vital Farms, leading US pasture-raised egg brand (since 2017).
• Led Vital Farms through its successful IPO and B Corp certification in 2020.
• Built partnerships with over 425 small family farms by 2025.
• Defended and won dismissal of PETA's lawsuit in 2023, preserving brand credibility.
• Previously held roles at McKinsey, H-E-B Grocery, and the Central Intelligence Agency.