What Dungeons & Dragons can teach entrepreneurs (Hasbro CEO Chris Cocks) | Masters of Scale
About Chris
- CEO and Board member of Hasbro, overseeing global brand innovation since 2022.
- Led Hasbro to become the #1 IP licensor in digital gaming as of 2024.
- Former head of Wizards of the Coast, driving record growth for Magic: The Gathering & D&D.
- Held leadership roles at Microsoft, LeapFrog, and Procter & Gamble.
- Harvard graduate; serves on boards for Lifespan and The Paley Center for Media.
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Dungeons & Dragons, the tabletop role-playing game, turns 50 this year. As a lifelong lover of the game, host Reid Hoffman asked fellow D&D player and Hasbro CEO Chris Cocks to join him for a conversation about the entrepreneurial lessons they each learned from the game, how Hasbro is scaling the legacy brand to new heights, and the ways technology is unlocking new levels of creative and business opportunities.
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