Unrivaled Commissioner on the start-up disrupting women’s basketball (Mickey Lawler)

Name: Unrivaled Commissioner on the start-up disrupting women’s basketball (Mickey Lawler)
Uploaded: 2026-02-25T14:00:03+00:00
Duration: 19 min 19 s
Description: @UnrivaledBasketball Commissioner Micky Lawler joins Rapid Response to pull back the curtain on what it really takes to launch a high-stakes sports start-up in the full glare of the public eye, from signing Sephora and Samsung to selling out arenas. The question is no longer whether women's sports can compete. It's how fast they can grow.

About Micky

Commissioner of Unrivaled, a rapidly growing pro 3-on-3 women's basketball league.
Former President of the Women's Tennis Association, leading a major global sports organization.
Oversaw Unrivaled's growth to a $340M valuation and 48% projected revenue growth for 2026.
Pioneered equity and brand-focused models for athletes in major women's sports.

February 25, 2026 | 19:19

@UnrivaledBasketball Commissioner Micky Lawler joins Rapid Response to pull back the curtain on what it really takes to launch a high-stakes sports start-up in the full glare of the public eye, from signing Sephora and Samsung to selling out arenas. The question is no longer whether women’s sports can compete. It’s how fast they can grow.

Show Host

Bob Safian

Host, Rapid Response

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Micky Lawler

Commissioner, Unrivaled

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