Turning a Korean skincare trend into $630 million (Hero Cosmetics' Ju Rhyu) | Masters of Scale

About Ju

• Co-founded and led Hero Cosmetics to a $630M exit in 2022.
• Grew Hero Cosmetics to $100M+ in annual revenue, selling a Mighty Patch every 15 seconds (2025).
• Named to the Inc. Magazine 2019 Female Founders 100 list.
• Honored as a 2019 Yotpo Amazing Woman in Ecommerce.
• Instrumental in bringing the acne patch category to the U.S. market.