The new rules of brand building (with Wieden+Kennedy CEO Neal Arthur)

About Neal

• Global CEO of Wieden+Kennedy, overseeing 10 offices worldwide
  
• Leads W+K New York with direct oversight of 13+ brands
  
• 20+ years growing W+K's roster of iconic brands including Nike, McDonald's, Ford
  
• Trusted advisor to CEOs on brand strategy across every consumer touchpoint
  
• Guided major Nike campaigns, including World Cup and Knicks moments