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The new art and science of marketing (w/ Known’s Ross Martin and Kern Schireson) | Masters of Scale

About Kern

  • Chairman & CEO of Known, an award-winning, fast-scaling marketing agency (2025)
  • Founded Schireson Associates, acquired Blackbird Global & Stun Creative to form Known (2019-2020)
  • Served as Viacom's Chief Data Officer & Corporate EVP (2015-2019)
  • Named twice to Adweek’s “50 Most Indispensable Executives in Advertising”
  • GP & investment committee member at Lunch Partners, early-stage CMO-focused fund

About Ross

  • President of Ad Age Agency A-List firm Known, co-founded in 2020.
  • Emmy & Peabody Award-winning marketer and producer.
  • Advertising Hall of Achievement inductee (2014).
  • Named to Fast Company's “100 Most Creative People in Business” and Fortune's “40 Under 40.”
  • Founder of venture capital fund Lunch Partners for world-leading CMOs.
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The new art and science of marketing
Known’s Kern Schireson
Known’s Ross Martin
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Known’s Kern Schireson
Known’s Ross Martin