The new art and science of marketing (w/ Known’s Ross Martin and Kern Schireson) | Masters of Scale
About Kern
- Chairman & CEO of Known, an award-winning, fast-scaling marketing agency (2025)
- Founded Schireson Associates, acquired Blackbird Global & Stun Creative to form Known (2019-2020)
- Served as Viacom's Chief Data Officer & Corporate EVP (2015-2019)
- Named twice to Adweek’s “50 Most Indispensable Executives in Advertising”
- GP & investment committee member at Lunch Partners, early-stage CMO-focused fund
About Ross
- President of Ad Age Agency A-List firm Known, co-founded in 2020.
- Emmy & Peabody Award-winning marketer and producer.
- Advertising Hall of Achievement inductee (2014).
- Named to Fast Company's “100 Most Creative People in Business” and Fortune's “40 Under 40.”
- Founder of venture capital fund Lunch Partners for world-leading CMOs.
| 36:20
When Ross Martin and Kern Schireson blended their companies in 2020 to form Known, they knew they wanted to throw out the old rule book about how to succeed in marketing. Now, they’re scaling fast and producing jaw-dropping results for clients. They join host Jeff Berman to reveal how their success relies on innovative AI — and kind humans — working together in new ways. Plus, advice for how to get great results from marketing that doesn’t break the bank.
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The new art and science of marketing
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