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The 'messy' path to start-up success (with Kass & Mike Lazerow from SXSW) | Masters of Scale

About Kass

  • Co-founded Buddy Media, sold to Salesforce for $745M in 2012
  • Angel investor/advisor to 100+ startups, incl. Scopely ($5B exit, 2022)
  • Co-founded Golf.com, a pioneering online sports platform
  • Board member at WaitWhat, leading media company as of 2025
  • Co-authored 'Shoveling $h!t: A Love Story', acclaimed entrepreneurship book

About Mike

  • Co-founded Buddy Media, sold to Salesforce for $745M in 2012.
  • Serial entrepreneur; also co-founded Golf.com, later acquired.
  • Angel investor/advisor to 100+ startups, inc. Scopely (sold for $5B, 2022) & Liquid Death.
  • Co-author of 'Shoveling $h!t: A Love Story', on entrepreneurial success.
  • Named Ernst & Young Entrepreneur of the Year.
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Chief Executive Officer, WaitWhat
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Serial entrepreneur & investor
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Serial entrepreneur & investor
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Live from SXSW: Mike and Kass Lazerow’s ‘messy’ path to success
Buddy Media’s Kass Lazerow
Buddy Media’s Mike Lazerow
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Buddy Media’s Kass Lazerow
Buddy Media’s Mike Lazerow