The 'messy' path to start-up success (with Kass & Mike Lazerow from SXSW) | Masters of Scale
About Kass
- Co-founded Buddy Media, sold to Salesforce for $745M in 2012
- Angel investor/advisor to 100+ startups, incl. Scopely ($5B exit, 2022)
- Co-founded Golf.com, a pioneering online sports platform
- Board member at WaitWhat, leading media company as of 2025
- Co-authored 'Shoveling $h!t: A Love Story', acclaimed entrepreneurship book
About Mike
- Co-founded Buddy Media, sold to Salesforce for $745M in 2012.
- Serial entrepreneur; also co-founded Golf.com, later acquired.
- Angel investor/advisor to 100+ startups, inc. Scopely (sold for $5B, 2022) & Liquid Death.
- Co-author of 'Shoveling $h!t: A Love Story', on entrepreneurial success.
- Named Ernst & Young Entrepreneur of the Year.
| 40:25
Serial entrepreneurs and investors Mike and Kass Lazerow are best known for co-founding Buddy Media, the social media marketing platform that sold to Salesforce for $745 million. Host Jeff Berman joins the Lazerows on stage at the 2025 SXSW conference to discuss their extraordinary career journey as co-founders and spouses. They’ve distilled their most meaningful business lessons into a new book: Shoveling $h!t: A Love Story About the Entrepreneur’s Messy Path to Success.
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Live from SXSW: Mike and Kass Lazerow’s ‘messy’ path to success
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