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Sweetgreen co-founders: From college friends to a $2.5 billion public company | Masters of Scale

About Jonathan

  • Co-founder & CEO of Sweetgreen, publicly traded with $2.5B+ market cap as of 2024.
  • Named to Inc’s and Forbes’ “30 Under 30;” Fast Company’s “50 Most Innovative Companies”.
  • Led Sweetgreen to 230+ locations and 6,000+ employees nationwide by 2024.
  • Pioneered technology in food service—Sweetgreen app, automation, and Infinite Kitchen.
  • Sweetgreen winner of 2020 & 2021 Webby Awards for Food & Drink apps.

About Nathaniel

  • Co-founder and Chief Brand Officer of Sweetgreen, a public company with $2.5B+ valuation (2024).
  • Named to Fast Company's 'Most Creative People in Business' list.
  • Recognized by Forbes as one of the 'Next 50 CMOs'.
  • Led Sweetgreen's brand, partnering with world-class chefs, athletes, musicians.
  • Sweetgreen named Fast Company 'Most Innovative Companies' in 2019 & 2020.

About Nicolas

  • Co-founded Sweetgreen, scaling it from a dorm-room idea to a public company (2024 ~$2.5B market cap)
  • Named to Fast Company's Most Creative People in Business and Forbes/Inc. 30 Under 30
  • Helped Sweetgreen win Fast Company Most Innovative Companies in 2019 & 2020, plus multiple Webby Awards
  • Recognized as a top food industry innovator by Food & Wine's 40 Big Food Thinkers Under 40
  • Graduate of Georgetown University's McDonough School of Business
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Chief Executive Officer, WaitWhat
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CEO & Co-founder, Sweetgreen
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Chief Brand Officer & Co-founder, Sweetgreen
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Chief Concept Officer & Co-founder, Sweetgreen
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Local veggies, national scale
Jonathan Neman
Nathaniel Ru
Nicolas Jammet
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Jonathan Neman
Nathaniel Ru
Nicolas Jammet