Starbucks CEO Brian Niccol: Bringing the soul back to Starbucks | Rapid Response
About Brian
- Chairman & CEO of Starbucks as of 2024, leading global turnaround strategy.
- Former CEO & Chairman of Chipotle, doubling revenue and restoring brand (2018–2024).
- Previously led Taco Bell as CEO, President, and CMO, driving innovation at Yum! Brands.
- Track record of reinvigorating major consumer brands and operational excellence.
- Pioneered AI and digital integration to enhance customer and employee experience at scale.
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