SharkNinja CEO on turning consumer insights into hit products (Mark Barrocas) | Masters of Scale
About Mark
- CEO of SharkNinja, scaling it to $6B+ revenue by 2025
- Led SharkNinja into 37 product categories and 26+ countries
- Built two multi-billion dollar brands from scratch, no revenue acquired
- Launched 25+ new ground-up products annually
- Secured 40% share of the blender market (2023) with Ninja products
| 38:01
From humble beginnings selling vacuums on late night informercials, SharkNinja has grown to a 6 billion dollar a year business. CEO Mark Barrocas joins host Jeff Berman to reveal how the company keeps coming up with hits like the Ninja Creami, why “educated consumers” are the backbone of their business, and how they’re navigating the shifting winds of tariffs.
Related Episode
The insights that fuel SharkNinja’s biggest innovations
SharkNinja’s Mark Barrocas
Go to Episode
to Listen to
SharkNinja’s Mark Barrocas