SharkNinja CEO on turning consumer insights into hit products (Mark Barrocas) | Masters of Scale

About Mark

• CEO of SharkNinja, scaling it to $6B+ revenue by 2025
• Led SharkNinja into 37 product categories and 26+ countries
• Built two multi-billion dollar brands from scratch, no revenue acquired
• Launched 25+ new ground-up products annually
• Secured 40% share of the blender market (2023) with Ninja products