Rebuilding a broken industry from scratch (Modern Animal's Steven Eidelman) | Masters of Scale

About Steven

• Founder & CEO of Modern Animal, a leading disruptor in veterinary care (founded 2018)
• Co-founded and scaled Whistle, acquired by Mars Petcare in 2016
• Led innovation in digital health at Mars, world's largest pet care company (2016-2018)
• Former consultant at Bain & investor at Spectrum Equity
• Modern Animal operates 29 clinics & employs 600+ staff as of 2025