Poppi's Founders: Building a $2 billion soda brand | Masters of Scale
About Allison
- Co-founded Poppi; sold to Pepsi for $1.95B in 2025
- Turned a kitchen-made ACV drink into a Shark Tank success story
- Led Poppi's viral growth to 1B+ TikTok views and 400K+ followers
- Won BevNet's Campaign of the Year within Poppi's first 24 months
- Helped make Poppi Amazon's #1 searched soda
About Stephen
- Co-founded Poppi and sold it to Pepsi for $1.95B in 2025.
- Helped scale Poppi past $500M annual revenue in 2024.
- Turned a farmers market product into a global soda powerhouse.
- Led Poppi's digital-first growth, fueling breakout Amazon sales in 2020.
- Drove a bold Super Bowl ad bet that tripled brand awareness in 2024.
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How Poppi’s founders built a new soda brand worth $2 billion
Poppi’s Allison Ellsworth
Poppi’s Stephen Ellsworth
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Poppi’s Allison Ellsworth
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