Marc Benioff: Salesforce can beat Microsoft in AI | Rapid Response
About Marc
- Chair, CEO, and co-founder of Salesforce, global CRM and enterprise cloud leader.
- Led Salesforce to $38B revenue in 2024; world's largest enterprise applications company.
- Pioneered the 1-1-1 philanthropic model; over $1B donated and 100K nonprofits served.
- Owner and co-chair of TIME since 2018, promoting media trust and social impact.
- Named one of the world's most influential business leaders by TIME and Forbes.
| 25:04
Salesforce is launching a new fleet of tools for AI agents called Agentforce, and CEO Marc Benioff contends it will change the business world forever. Benioff joins Rapid Response to take us inside Salesforce’s pivot — and to slag on Microsoft’s competing Copilot AI. He says that there’s a ‘fantasyland’ to today’s AI narrative. Benioff also shares stories about his ownership of TIME magazine, how core values have shifted Salesforce from what he calls “a bro company,” and why he’s considering changing the Salesforce name.
Chapters
00:00 Introducing Marc Benioff
00:32 Inside Salesforce’s “best Dreamforce” ever
01:54 Marc Benioff’s excitement for Agentforce
03:21 How Agentforce differs from Microsoft’s Copilot
05:35 Agentforce’s key differentiators from competitors
08:28 How customers will use Agentforce
10:14 Embracing rapid change & pivoting
15:14 Balancing social responsibility as a corporate leader
18:38 Navigating the role of Time & media at large
~20:30 Standing up for equality and inclusion
23:48 The reality and potential of AI
