Lessons from the biggest ad campaigns of 2025 (Autodesk CMO Dara Treseder) | Masters of Scale Summit
About Dara
- CMO at Autodesk; owns global marketing, digital revenue & e-commerce P&L
- First Black exec inducted into Forbes CMO Hall of Fame
- Named one of Forbes' World's Most Influential CMOs
- Past marketing leader at Peloton, Carbon, GE, Apple & Goldman Sachs
- Robinhood board member; Harvard cum laude, Stanford MBA
About Ryan
- Founder and CEO of Flexport, used by 10,000+ companies to move billions in goods
- Built ImportGenius, a leading global trade data provider
- Dubbed tech's "hurricane reporter" for global trade
- Created industry-leading logistics tech, including AI customs audits
| 14:26
From the @MastersofScale_ Summit stage in October, Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025. In conversation with Rapid Response host Bob Safian, she shares her unvarnished read on Sydney Sweeney, Cracker Barrel, Taylor Swift, and more.
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