Lessons from the biggest ad campaigns of 2025 (Autodesk CMO Dara Treseder) | Masters of Scale Summit

Name: Lessons from the biggest ad campaigns of 2025 (Autodesk CMO Dara Treseder) | Masters of Scale Summit
Uploaded: 2025-11-04T19:22:58+00:00
Duration: 14 min 26 s
Description: From the @MastersofScale_ Summit stage in October, Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025. In conversation with Rapid Response host Bob Safian, she shares her unvarnished read on Sydney Sweeney, Cracker Barrel, Taylor Swift, and more.

About Dara

CMO at Autodesk; former CMO at Peloton, Carbon, and GE Business Innovations & GE Ventures.
Named to Forbes CMO Hall of Fame in 2024; first Black woman inductee.
Board chair of the Public Health Institute and board member at Robinhood.
Expert in AI-powered marketing, brand strategy, and cultural leadership.
Pioneered ROI-driven creative and authenticity in global brand campaigns.

About Ryan

Founder and CEO of Flexport, used by 10,000+ companies to move billions in goods
Built ImportGenius, a leading global trade data provider
Dubbed tech's "hurricane reporter" for global trade
Created industry-leading logistics tech, including AI customs audits

November 4, 2025 | 14:26

From the @MastersofScale_ Summit stage in October, Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025. In conversation with Rapid Response host Bob Safian, she shares her unvarnished read on Sydney Sweeney, Cracker Barrel, Taylor Swift, and more.