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Kat Cole: How to scale iconic brands (Athletic Greens/AG1 CEO, Cinnabon, Hooters) | Masters of Scale

About Kat

  • CEO of AG1, leading global expansion and innovation for $1B+ nutrition brand (2024)
  • Former President & COO at Focus Brands, overseeing nine businesses with billions in global sales
  • Transformed Cinnabon into an omnichannel, billion-dollar brand as President
  • Named a Fortune 40 Under 40 honoree, Young Global Leader by World Economic Forum
  • Serves on boards of Slice and Milk Bar; angel investor in 60+ startups

| 1:19:09

From traveling the world opening restaurants as a teenager to pioneering new strategies at legacy brands, Kat Cole knows the importance of asking the right questions to forge a path to scale. Host Jeff Berman dives into Cole’s fascinating career, exploring how she led teams at iconic brands like Hooters and Cinnabon, applying the lessons to steering the billion-dollar health supplement company Athletic Greens, where she’s just been named CEO. Plus, how her renowned Hot Shot Rule can change your life and career.

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Chief Executive Officer, WaitWhat
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Asking questions that scale
AG1’s Kat Cole
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AG1’s Kat Cole